Squishmallows are gaining ground in sales with students

Mikayla Haag

Squishmallows are rising in popularity.

Mikayla Haag, Staff Writer

One very popular comfort toy recently popularized is the Squishmallows. These soft plush toys have been selling out like crazy, and just about everyone has been trying to get one. Squishmallows have been very popular on social media as well. Many people post their own Squishmallows leading to everyone else wanting one. The promotion others have been doing on social media is a big reason why people have been buying these soft toys left and right. 

They have been available since 2017, but most people just recently heard about them. The product line for Squishmallows now reaches up to 500 plus different types of buddies. One of the most popular Squishmallows has been the 20-inch, Baby Yoda The Child. Another very popular Squishmallow has been the 12-inch Prince the Pug.

According to The Journal, “In just three years, more than 50 million

 Squishmallows have been sold worldwide. For comparison, Webkinz stuffed toys hit their 1 million sold mark in a similar time frame.” There are many articles written about these soft loveable toys, and they all seem to mention how loved these Squishmallows are. The Journal also added, “The reason for this remarkably swift success isn’t complicated: Squishmallows aren’t just toys-of-the-year for kids to put on their birthday wish lists, but collectibles that have attracted people from all walks of life.”

Mia Lawhorne, a sophomore at St. Louis High School stated, “I’ve seen Squishmallows around on Tiktok very often. I’ve seen many different forms of these squishmallows as well.” Some different types of Squishmallows are key chains and the regular stuffed animals.